The process began with a detailed audit of the existing website, mapping user behaviors and identifying friction points. Insights from this research informed a new structure built around clarity, accessibility, and storytelling. The visual direction emphasizes IDC’s progressive identity through a clean grid system, restrained color palette, and balanced typography. Each component was designed for adaptability and long-term scalability, allowing the platform to evolve alongside the brand. The result is a modern, responsive website that enhances user experience, reinforces IDC’s authority, and creates a consistent digital foundation for future growth.