The redesign began with redefining YMJ’s digital narrative, moving from a static portfolio to an immersive brand experience. The information architecture was restructured for clarity, organizing content by industries and services to make exploration intuitive and purposeful. A bold video-led hero section was introduced to immediately capture attention and establish YMJ’s creative energy. Adopting a mobile-first approach, the design was optimized for performance and accessibility across all screen sizes, ensuring a consistent, engaging experience on the go. Visual storytelling was prioritized through large imagery, fluid layouts, and refined typography, giving each project the stage it deserved. The result is a responsive, contemporary website that not only reflects YMJ’s growth but also repositions the brand as a leader in experiential design.